“Kari has enjoyed an impressive career bringing with her valuable experience in the cruising industry and we are sure she will have a great impact on our operation,” said Kristina Heney, chief marketing officer for Hornblower Group, which also operates Victory Cruise Lines. “I am confident her considerable talent and leadership skills will help us drive business growth and build upon the loyal fanbase of our customers.”
As senior vice president of marketing, Tarnowski will be responsible for the organization’s overall marketing strategy, including multi-channel customer demand generation, brand positioning, public relations, customer insights, guest feedback, loyalty and retention, competitive analysis and partnership marketing.
Tarnowski will lead the development of new channels for growth and design, communicate the portfolio of American Queen and Victory brands and create business partnerships that open the door to new revenue streams.
“I’m excited to join the Hornblower Group and lead the marketing strategy behind American Queen Steamboat Company and Victory Cruise Lines as we prepare to welcome back our customers,” Tarnowski said. “I look forward to working together with the leadership team and bringing my background in the travel and cruise industries to help establish clear marketing goals for the company that will both strengthen and enhance the division as we continue to provide a best-in-class experience for our guests.”
Tarnowski joins Hornblower Group with her more than two decades of strategic marketing experience in the cruise and hotel industries. At Crystal, Tarnowski led marketing efforts including advertising, digital, direct mail, loyalty programs and marketing communications.